Updated on Jan. 16, 2025
Start your day right: Grab the very best strawberry jam to spread on your toast. Need help choosing? Our Test Kitchen sampled ten brands to find the tastiest options.
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Whether you reach for the jam to make a satisfying PB&J, to fill thumbprint cookies or simply to top toast, you want that spread to be the best strawberry jam you can find.
Of course, homemade jam is always best but not everyone has the patience or interest to learn how to can. That’s when you reach for a jar at the grocery store. To help you make the best choice for you, our Test Kitchen blindly sampled 10 different strawberry jams to find the very best.
Looking for a jam that’ll work just as well atop your toast as it would in these recipes with strawberry jam? That’d be Bonne Maman Strawberry Preserves. This gingham-topped jar can be found at most supermarkets and should definitely be on your grocery list.
This jam is a deep, dark red and you’ll find seeds and small pieces of berries throughout. “It’s really thick,” says the Test Kitchen’s Sarah Fischer, “but really spreadable.”
Beyond this top-notch consistency, our Test Kitchen pros enjoy the fresh strawberry flavor of this spread. This jam does veer on the sweeter side, but our testers agreed it’s still a delicious jam. And after all, ripe strawberries themselves can be incredibly sweet (and that’s why we all love them!).
If eating organic is important to you, but you still want to enjoy a tasty PB&J, pick up a jar of Crofters Organic Strawberry Fruit Spread. This spread is made with organic berries and fair-trade sugar.
Because this is technically a fruit spread (though you can use it just as you would any other preserve or jam—even in recipes), this option is thicker than any other our Test Kitchen tried. But the texture is what made this spread a real standout to our team of tasters.
“I like this one because it seems hearty,” says Mark Neufang in the Test Kitchen. “It’s thicker with visible seeds and fruit inside.”
These pieces of real fruit give this jam a powerful berry flavor without too much sweetness. These qualities make Crofters a great candidate for using in sweet strawberry desserts like Jammy Dodgers or this Strawberry Jam Cake. This spread will add plenty of fruit flavor without an overwhelming dose of sugar.
